研报 | 电竞需求预计带动2025年OLED显示器出货年增86%，北美占比收缩、欧洲和中国占比攀升

Core Insights - The article highlights the strong demand for OLED displays driven by the esports market and active promotion by panel and brand manufacturers, predicting a significant increase in OLED display shipments in 2025 [2][6] - It forecasts that the total OLED display shipments will reach 2.66 million units in 2025, representing an 86% year-on-year growth, with a penetration rate of approximately 2% in the overall display market [2][5] - The article anticipates that the penetration rate could rise to 5% by 2028, indicating sustained growth momentum in the coming years [2] Market Distribution - The primary markets for OLED displays include North America, Europe, and China, which together account for over 80% of total shipments [5] - In 2024, North America is expected to have the highest shipment share at 44%, but this is projected to decrease to 33% in 2025 due to international market changes [6] - The European market's share is expected to increase from 28% in 2024 to 33% in 2025, while China's share is forecasted to grow from 14% to 21% during the same period, driven by strong esports demand and upgrades in internet cafes [6]