【独家专访】退休阿姨跨界，0经验开店：她把社区面包店做成“南山复购率第一”

Core Viewpoint - The article highlights the entrepreneurial journey of Cherry, the founder of U. TASTE, a community bakery in Shenzhen, emphasizing her unique approach to baking and customer engagement, which has led to high customer loyalty and innovative product offerings [3][19][40]. Group 1: Company Background - U. TASTE was established in 2020 by Cherry, a former finance professional, who sought a new venture after retirement, leading to the creation of a bakery that focuses on fresh, healthy, and handmade French bread [3][7][10]. - The bakery has become the top community bakery in Nanshan District, Shenzhen, known for its high repurchase rate and customer satisfaction [3][34]. Group 2: Product Innovation - U. TASTE specializes in French bread, with signature products including a variety of baguettes and seasonal offerings that incorporate local ingredients [15][19]. - The bakery introduces new or improved products weekly, maintaining consumer interest and surprise [19][34]. - Cherry employs a clear product development strategy that includes classic French bases, seasonal ingredients, and a fusion of Eastern and Western flavors [19][22][28]. Group 3: Customer Engagement - U. TASTE fosters a strong community atmosphere, with frequent interactions between Cherry, staff, and customers, creating a familiar and welcoming environment [13][32]. - The bakery's high repurchase rate is attributed to its commitment to quality and customer relationships, with Cherry personally tracking customer preferences [34][37]. Group 4: Business Philosophy - Cherry emphasizes quality over profit, ensuring that all products are sold fresh daily and that high-quality ingredients are used, even if they come at a higher cost [34][37]. - The focus on community trust and product integrity is seen as a cornerstone of U. TASTE's business model, with plans for future expansion being approached cautiously to maintain quality [38][40].