迪卡侬要卖了

Group 1 - Decathlon plans to sell approximately 30% of its stake in its Chinese subsidiary, with an estimated valuation between €1 billion to €1.5 billion (approximately ¥10 billion) [3][7] - The sale process has attracted interest from multiple international investment institutions, indicating a competitive environment for the acquisition [3][9] - The potential transaction is seen as a rare equity transfer in Decathlon's nearly 50-year history, as the company has primarily relied on family funds and operational cash flow for its growth [7][9] Group 2 - Decathlon's history in China began in 1994 with the establishment of a production office in Guangzhou, and it opened its first retail store in Shanghai in 2003 [6] - By 2015, Decathlon had expanded to 166 stores in China, reaching approximately 260 stores by the end of 2017, although recent years have seen a contraction in store numbers [6][7] - Decathlon has established a significant presence in China, with 4 owned factories, 11 industrial procurement offices, and around 400 partner factories, contributing to 42.5% of the group's global market procurement [6][7] Group 3 - The ongoing trend in consumer mergers and acquisitions includes major international brands like Starbucks and Häagen-Dazs exploring divestitures of their Chinese operations, reflecting a strategic shift towards local management [9][10] - The competitive landscape for acquisitions is intensifying, with notable investment firms and tech giants like Tencent and JD.com showing interest in these opportunities [10]