晚点LatePost·2025-08-14 09:27Core Viewpoint - Li Auto is restructuring its sales and service system to enhance support for frontline experts and improve user operation capabilities centered around stores [4][6][8]. Group 1: Organizational Changes - Li Auto has dissolved its previous "Five Major War Zones" structure and will now manage 23 regions directly from headquarters [4][7]. - The new management model will adopt a "Large Region + War Zone" approach, similar to the previous provincial management system [7]. - The sales business will be led by Han Xi, who has been a key player in Li Auto's early development [8]. Group 2: Sales and Delivery Performance - In 2023, Li Auto delivered approximately 372,000 vehicles, representing a year-on-year growth of over 180% [7]. - The restructuring aims to allocate resources more effectively to sales, with a focus on local market demands and competition [7][8]. Group 3: New Departments and Leadership - Li Auto has established two new departments within the sales and service sector: Marketing and Sales Service Operations [8]. - The Marketing Department will be led by Feng Wei, while the Sales Service Operations Department will be headed by Fan Chenjie [8].