品牌力还在，你就有可能笑到最后

Core Insights - The article emphasizes the importance of brand strength, which is composed of product strength, channel strength, and communication strength. A strong product must provide value to both the company and society, while channel strength involves having significant influence in mainstream platforms or regions. Communication strength includes not only advertising but also the ability for the company to share its story organically [1]. Group 1: Japanese Brand Insights - Japanese brands have demonstrated resilience and adaptability in the face of economic challenges, providing valuable lessons for Chinese consumer brands. The Japanese market serves as a "future laboratory" for understanding consumer evolution over the next decade [6]. - Key strategies from successful Japanese brands include supply chain-driven private brand (PB) products, continuous iteration of major products, and defining lifestyle while resonating emotionally with consumers [7][8]. Group 2: Supply Chain and Product Development - Kobe Bussan utilizes a supply chain model that integrates production and sales, achieving a scale of 20 billion RMB with over 1,000 stores and 350 global factories [13]. - 7-11 employs a TEAM MD mechanism to guide supply chain development based on consumer data, creating PB products that meet latent consumer needs [7]. - Nitori, a leading furniture brand, applies automotive supply chain standards to achieve continuous revenue growth for 36 years [7]. Group 3: Emotional Resonance and Lifestyle Definition - Bandai focuses on developing products that tap into fundamental human desires, creating items that are both entertaining and addictive [9]. - Muji redefines user experience with its no-logo, affordable products, reflecting insights gained from economic downturns [9]. - The article highlights the importance of understanding consumer emotions and lifestyle changes to effectively engage with different market segments [9][10].