【361度（1361.HK）】上半年业绩稳健增长，新业态超品店顺利拓展、强化品牌形象——2025年中期业绩点评（姜浩/孙未未）

Core Viewpoint - The company reported a steady growth in revenue and net profit for the first half of 2025, indicating a positive performance despite challenges in the retail environment [3][4]. Financial Performance - In the first half of 2025, the company achieved a revenue of 5.7 billion yuan, a year-on-year increase of 11.0%, and a net profit attributable to shareholders of 0.86 billion yuan, up 8.6% year-on-year [3]. - The earnings per share (EPS) stood at 0.42 yuan, with a proposed interim cash dividend of 0.204 HKD per share, resulting in a payout ratio of 45.0% [3]. - The gross profit margin improved by 0.2 percentage points to 41.5%, while the operating profit margin and net profit margin saw slight declines [3][6]. Revenue Breakdown - Adult and children's clothing revenue grew by 8.2% and 10.0% respectively, with online sales increasing by 45.0% while offline sales remained flat [4]. - The revenue contribution from adult clothing, children's clothing, and other categories was 73.2%, 21.6%, and 5.2% respectively, with significant growth in the other category [4]. - Online sales accounted for 31.8% of total revenue, while offline sales made up 68.2% [4]. Channel and Store Expansion - As of June 2025, the company operated 5,669 stores in mainland China and 1,357 overseas, with a slight decrease in the number of stores compared to the beginning of the year [5]. - The company has also opened 49 super stores, including 4 dedicated to children's products [5]. Cost Management and Cash Flow - The company managed to reduce inventory by 10.5% from the beginning of the year, while the operating net cash flow increased significantly by 227.2% year-on-year [6][7]. - The period expense ratio slightly increased to 24.1%, with advertising and market promotion expenses accounting for 10.1% of revenue [7]. Brand Development and Market Positioning - The company has been focusing on enhancing its brand competitiveness by launching new products and entering emerging sports markets [8]. - In July 2025, the company became a global partner of the World Swimming Federation, which is expected to enhance its global brand influence [8].