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岚图 FREE+:上市一个月门店爆单,有哪些点值得关注?
车fans·2025-08-15 04:36

Core Viewpoint - The article highlights the impressive sales performance of the Lantu FREE+, which has become a leading model in the 300,000 yuan and below Chinese electric vehicle market, indicating its potential to become a popular choice among consumers [1][4]. Sales Performance - Lantu FREE+ achieved sales of 1,620 units in a recent week, outperforming competitors like the Leopard 5 and Deep Blue S07 [2]. - Since its launch, FREE+ has maintained strong sales momentum, selling 4,273 units within the first 18 days, marking it as a top performer in the Chinese new energy vehicle segment [1][3]. Competitive Landscape - The market for 200,000 to 300,000 yuan electric SUVs is highly competitive, with numerous brands vying for consumer attention [6]. - The article questions how FREE+ can differentiate itself and sustain its sales growth amidst fierce competition [6]. Key Features and Consumer Appeal - FREE+ stands out by offering a comprehensive configuration at a competitive price, including advanced intelligent driving systems and luxurious features, which are typically available only in higher-end models [8][9]. - The vehicle's starting price of 219,900 yuan includes high-end features that competitors often charge extra for, addressing a common pain point for consumers in this price range [9]. Driving Experience - The driving comfort and advanced suspension system of FREE+ are highlighted as critical factors for consumer satisfaction, with the vehicle featuring air suspension and high-quality shock absorbers for a smooth ride [11][13]. - Test drives reveal that FREE+ performs well in terms of stability and handling, even on rough roads, enhancing its appeal to potential buyers [18][19]. Customer Engagement Strategy - Lantu has adopted a "listening to feedback" strategy, actively engaging with customers to gather insights and make timely product improvements, such as offering lifetime warranties on key components [27][28]. - This approach fosters trust and loyalty among consumers, contributing to the brand's positive reception and sales growth [26][29].