《方略》上新！方三文对话朱江明：新能源汽车销量占比有望在未来三年达到90%

Core Viewpoint - The article discusses the rapid transformation of China's automotive industry driven by electrification and intelligence, highlighting the rising performance of Leap Motor as a case study for potential investment opportunities [1] Group 1: Company Overview - Leap Motor was founded in 2015 by Zhu Jiangming, who has 30 years of experience in research and manufacturing, focusing on embedded algorithms and hardware-software integration [2] - The company aims to create a high-quality, international automotive brand with core technological capabilities [2] Group 2: Path to Profitability - Zhu Jiangming attributes Leap Motor's ability to achieve breakeven to two main factors: a commitment to in-house research and development (R&D) with over 65% of key components developed internally, and leveraging scale effects to reduce costs [3] - The target sales volume for achieving breakeven is between 500,000 to 600,000 units annually, with a gross margin target of around 15% and a net profit margin expected to be between 5% and 10% [3] Group 3: Competitive Landscape - Leap Motor exemplifies "Chinese manufacturing," benefiting from a well-established supply chain that has supported the growth of the new energy vehicle (NEV) sector over the past decade [4] - Zhu Jiangming believes that the domestic NEV market is still in its growth phase, with the penetration rate of NEVs in new car sales expected to reach 90% within the next three years [5] Group 4: Shareholder Returns - The company focuses on maintaining a healthy asset structure to balance growth and shareholder returns, avoiding reliance on goodwill and intangible assets while emphasizing tangible assets and free cash flow [6] - Leap Motor adopts a sales-driven production strategy to ensure financial stability and avoid overstocking [6] Group 5: Industry Dynamics - Zhu Jiangming notes that the automotive industry's competitive landscape is stabilizing, with significant barriers for new entrants unless they offer distinct differentiation or possess substantial resources [8] - He also addresses concerns about overcapacity, indicating that the issue primarily relates to the obsolescence of old factories, while automation and efficiency improvements create demand for new capacity [8]