虎嗅APP·2025-08-15 10:18Core Viewpoint - The Chinese electric vehicle market is experiencing rapid growth, with Geely emerging as a strong competitor to BYD, significantly increasing its market share and sales figures in the first half of the year [2][4]. Group 1: Sales Performance - Geely's sales reached 1.409 million units in the first half of the year, a year-on-year increase of 47%, with revenue of 150.28 billion yuan, up 27% [2][6]. - Geely's market share in the new energy vehicle sector has risen to 11.44%, narrowing the gap with BYD to less than 18 percentage points [2][4]. - Geely has revised its annual sales target from 2.71 million to 3 million units, indicating confidence in its growth trajectory [2][6]. Group 2: Product Strategy - The Geely Galaxy brand has been pivotal in driving growth, selling 548,400 vehicles in the first half, accounting for over 70% of Geely's new energy sales, with a staggering 232% year-on-year increase [4][5]. - Geely's strategy involves targeting various vehicle segments, with new models like the Galaxy L7, L6, and E8 launched to compete directly with BYD [5][8]. - The Galaxy A7 has entered the market at competitive prices, undercutting BYD's models, which has helped Geely capture market share rapidly [7][8]. Group 3: Future Plans and Challenges - Geely aims to fill market gaps in the new energy sector, with plans for additional model launches in the second half of the year [8][12]. - Despite current successes, Geely faces challenges in surpassing BYD, particularly in cost control and high-end market positioning [10][11]. - Geely's global expansion is crucial, with plans to enter multiple international markets, although its export volume has seen a decline [12][13]. Group 4: Technological Advancements - Geely is focusing on enhancing its smart driving capabilities by integrating various teams and resources to improve its technological edge [15][17]. - The competition in the electric vehicle market is shifting towards high-end products, global reach, and advanced technology, necessitating Geely to innovate beyond just cost-effectiveness [17].