好的商业模式，一定是创造了全局性增量

Core Viewpoint - Business model innovation creates efficiency by altering the transaction structure among stakeholders, ensuring that all parties earn more than before, thus generating overall incremental value [1]. Group 1: Japanese Market Insights - The Japanese consumer market serves as a "future laboratory" for Chinese brands, providing insights into consumption evolution over the next decade [6]. - Japan's experience during its "lost thirty years" offers valuable lessons for Chinese brands to win over a generation of consumers [6]. - Key strategies from Japanese brands include supply chain-driven private brands (PB), continuous iteration of major products, and defining lifestyles that resonate emotionally with consumers [7][8]. Group 2: Supply Chain and Product Development - Kobe Bussan utilizes a supply chain-driven model with over 350 factories globally, achieving a sales scale of 200 billion RMB through integrated PB products [7]. - 7-11 leverages data from its extensive network to develop PB products that meet latent consumer needs, enhancing supply chain efficiency [7]. - Nitori, a leader in furniture, applies automotive supply chain standards to achieve consistent revenue growth for 36 years [7]. Group 3: Emotional Resonance and Lifestyle Definition - Bandai focuses on developing products that tap into fundamental human desires, creating items that are both entertaining and addictive [9]. - Muji redefines user experience with its no-logo, affordable products, reflecting lifestyle changes post-economic bubble [9]. - The concept of "loneliness economy" is explored, emphasizing the importance of emotional connection in product development [9]. Group 4: Learning and Networking Opportunities - The event features prominent figures from the industry, including insights from 7-11's former CIO and product development leaders from major Japanese brands [11][14]. - Participants will engage in hands-on learning experiences, including visits to successful Japanese retail locations [11][13]. Group 5: Event Details - The study tour is scheduled from September 21 to 26, 2025, in Tokyo, with a focus on exploring innovative business models and consumer insights [20]. - The program is limited to 35 participants, specifically targeting company founders seeking new business opportunities [20].