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我租一个500块工位,撬动了一个亿级市场
创业家·2025-08-15 10:13

Core Viewpoint - The article emphasizes the importance of awards, collaboration with Fortune 500 companies, and creating blockbuster products as the "three axes" for success in the industrial design industry, as demonstrated by LKK's founder, Jia Wei [3][18][20]. Group 1: Entrepreneurial Journey - Jia Wei started his entrepreneurial journey at the age of 28 and has been in business for over 20 years [6][31]. - The first product developed by the company, the 55-degree cup, achieved sales of over 5 billion yuan in its first year [5]. - The company initially operated from a modest office space, highlighting the humble beginnings of the entrepreneurial journey [10][12]. Group 2: Standards for Success - The first standard for success is to win prestigious design awards, including the Red Dot and iF awards, which are considered the Olympics of the design world [15][16]. - The second standard involves collaborating with Fortune 500 companies, with LKK having worked with over 280 such companies to date [17]. - The third standard is to create impactful products that contribute to societal development and market disruption [18][19]. Group 3: Long-term Value Pursuit - Jia Wei emphasizes the need for a long-term value pursuit, which involves having a clear vision and commitment to achieving it, regardless of the time it takes [30][32]. - The journey to achieving significant awards can be lengthy, as demonstrated by the 16 years it took to win a Gold Award after initially receiving a Red Dot Award [24][25]. Group 4: Market Trends and Future Directions - The article identifies three major global business trends: the rise of individual users, a return to "truth, goodness, and beauty," and the digital lifestyle [31]. - It suggests that the future will focus on imaginative competition, leveraging emotional and functional value to create new product attributes [32][33]. Group 5: Training and Development - The article promotes a training program aimed at unlocking market potential through category innovation, featuring experienced partners from the industry [34][35]. - The program is designed to help participants understand market dynamics and develop actionable strategies for product and brand growth [39][40].