Core Viewpoint - The article discusses the pricing strategy of Laopu Gold, which plans to increase product prices on August 25, following a previous price adjustment in February. This strategy aims to maintain a gross margin of around 40% despite a general decline in gold consumption in China [3][5][6]. Group 1: Pricing Strategy - Laopu Gold has a practice of adjusting prices twice a year, with the flexibility to choose specific timing for these adjustments [6]. - The company’s pricing strategy resembles that of international luxury brands, which regularly increase prices to maintain perceived value [6]. - The founder of Laopu Gold has publicly challenged competitors, indicating a strong belief in the brand's value proposition [6]. Group 2: Market Performance - Despite a decline in overall gold consumption in China, Laopu Gold reported a significant increase in sales, with expected sales of 14.3 billion yuan for the first half of 2025, a year-on-year growth of 252% [7]. - The adjusted net profit for the same period is projected to be 2.36 billion yuan, reflecting a 292% increase compared to the previous year [7]. - The average revenue per store for Laopu Gold reached nearly 500 million yuan in the first half of 2025 [7]. Group 3: Industry Context - The overall gold consumption in China decreased by 3.54% year-on-year in the first half of 2025, with gold jewelry consumption dropping by 26% [6]. - Laopu Gold's performance contrasts with the broader market trend, indicating a unique positioning and customer loyalty that allows it to thrive despite market challenges [7].
高金价抑制首饰类消费，但老铺黄金时隔半年却又要涨价了！