这家来自迪拜的公司称霸非洲，要来中国上市！

Core Viewpoint - Leshushit Limited, known as the "King of Diapers in Africa," has re-applied for a main board listing on the Hong Kong Stock Exchange after its previous application expired in January 2025. The company is backed by major underwriters including CICC, CITIC Securities, and GF Securities (Hong Kong) [1][2]. Company Overview - Founded in 2009 and headquartered in Dubai, Leshushit focuses on developing, manufacturing, and selling hygiene products in emerging markets such as Africa, Latin America, and Central Asia. The company has become a leading player in the hygiene products industry across multiple African countries [5][6]. Market Potential - The African market for baby and female hygiene products is projected to have the largest growth potential globally, with a compound annual growth rate (CAGR) of 1.8% for newborns from 2020 to 2024. In 2024, Africa is expected to account for 36.5% of global births [5][6]. Market Penetration - The penetration rates for baby diapers and sanitary napkins in Africa are significantly lower than in developed markets, with approximately 20% for diapers and 30% for sanitary napkins in 2024, compared to 70%-86% in Europe, North America, and China [6]. Brand Strategy - Leshushit operates multiple brands to cater to different consumer segments, with its core brand Softcare positioned as a mid-to-high-end product. Softcare has become a well-known brand in many African countries, contributing significantly to the company's revenue [6][7]. Sales Performance - In 2024, Leshushit is projected to sell 4.123 billion baby diapers and 1.634 billion sanitary napkins, with respective CAGRs of 17.3% and 30.6% since 2022. The company's revenue has shown consistent growth, reaching approximately 3.2 billion USD (22.96 billion RMB) in 2022 and 4.54 billion USD (32.57 billion RMB) in 2024 [10][11]. Competitive Pricing - Leshushit's average selling price for baby diapers in 2024 is 8.29 cents per piece, significantly lower than international brands like Procter & Gamble's Pampers and Kimberly-Clark's Huggies, which are priced at 11.58 cents and 11.38 cents per piece, respectively. This competitive pricing strategy is a key factor in its market leadership [12]. Production Capacity - As of April 30, 2025, Leshushit operates eight production facilities across Africa with a total designed capacity of 6.3012 billion baby diapers, 352.1 million baby pull-ups, 2.8541 billion sanitary napkins, and 9.3035 billion wet wipes annually [7][10]. Ownership Structure - Leshushit was initially a division of the SenDa Group, founded by Shen Yanchang and Yang Yanjuan in 2004. The couple currently holds 64.42% of Leshushit's shares and serves as non-executive directors [13][14].