年轻人最信的玄学，星座塔罗只能排第二丨2025年轻人玄学消费报告

Core Insights - The article discusses the rising trend of metaphysical consumption among young people, highlighting how they utilize various forms of divination and spiritual practices to navigate life's uncertainties and stressors [5][57]. - A survey conducted by "Houlang Research Institute" reveals that young individuals are increasingly turning to metaphysical tools, with a significant focus on career and financial success rather than traditional desires like love [8][32]. Group 1: Demographics and Preferences - The survey collected 668 responses, with 77.5% female and 22.5% male participants, indicating a strong female interest in metaphysical practices [6][7]. - The most sought-after forms of metaphysical guidance include BaZi (Chinese astrology) at 60.0%, Western astrology at 55.8%, and Tarot cards at 44.8% [15][14]. - Young people are primarily concerned with career luck (76.5%) and financial luck (74.9%), while only 49.6% seek love luck, showing a shift in priorities [8][9]. Group 2: Spending Habits - Approximately 60% of young people allocate less than 500 yuan annually for metaphysical services, while 20% spend over 1000 yuan [32][33]. - Common purchases include temple bracelets (50.8%), prayer pendants (38.6%), and energy crystals (30.1%), reflecting a growing market for metaphysical products [34][35]. Group 3: Reasons for Seeking Metaphysical Guidance - The primary motivations for engaging in metaphysical practices include alleviating stress and anxiety (70%), seeking explanations for current situations, and satisfying curiosity [41][42]. - The need for metaphysical support is particularly pronounced among younger generations, with 75% of post-00s and 78.3% of post-95s expressing a desire for such guidance [44]. Group 4: Trends and Cultural Shifts - The article notes a cultural shift where traditional practices like visiting temples are being replaced by more accessible forms of divination, such as AI fortune-telling and social media-driven astrology [57][58]. - The metaphysical market is evolving, with brands incorporating metaphysical themes into their products, indicating a blend of spirituality and consumerism [36][58].