剑指新爆款，坐上“王座”的华为平板推出MatePad 11.5 S

Core Viewpoint - Huawei has established itself as the leading player in the Chinese tablet market, surpassing Apple in market share despite not launching new products in the second quarter of this year [1][11]. Market Share Analysis - In Q2 2025, Huawei held a market share of 25.0%, down from 28.4% in Q2 2024, while Apple had a market share of 24.8%, slightly decreasing from 28.0% [2]. - Xiaomi, Honor, and Lenovo showed growth in market share, with Xiaomi increasing to 14.0% from 12.8%, Honor to 9.6% from 9.0%, and Lenovo to 9.4% from 6.8% [2]. Product Innovation - Huawei launched the HUAWEI MatePad 11.5 S on August 15, featuring a new ultra-clear eye-protecting cloud soft light screen, enhancing user experience with a focus on eye protection and writing comfort [3][15]. - The new screen technology significantly reduces glare and improves clarity, addressing long-standing issues in the tablet market [10][12]. Competitive Advantage - Huawei's focus on user experience and innovative screen technology positions it as a leader in the tablet market, particularly in the 2K-3K price range [5][15]. - The introduction of high-precision nano-etching technology in the new screen has improved display clarity and reduced glare by 50%, while also enhancing the writing experience [9][10]. Ecosystem and Software Integration - The HUAWEI MatePad 11.5 S runs on HarmonyOS 5, integrating various applications to enhance productivity, including AI features for note-taking and content generation [16][19]. - The device aims to provide a seamless user experience by combining hardware advancements with software innovations, addressing diverse user needs [20]. Market Positioning - Huawei's strategic focus on enhancing user experience through comprehensive hardware and software integration has solidified its position in the tablet market, making it a preferred choice for consumers [14][20]. - The company is expected to maintain its leading position in the market, leveraging its innovative capabilities and the growing demand for smart tablets [20].