华尔街见闻·2025-08-16 10:27Core Viewpoint - The article discusses the impact of JD's aggressive entry into the food delivery market, highlighting a significant loss in its financial performance while also achieving substantial revenue growth. The strategy of "loss for traffic" is emphasized as a long-term vision despite short-term financial setbacks [1][3][12]. Financial Performance - JD's Q2 revenue reached 356.7 billion yuan, a year-on-year increase of 22.4%, marking the highest growth rate in three years [2][7]. - The net profit for Q2 fell by 50.8% to 6.2 billion yuan compared to the same period last year [12]. - The operating loss for JD's new business segment, primarily driven by food delivery, was 14.78 billion yuan in Q2, a significant increase from 1.33 billion yuan in Q1 [11]. Business Strategy - JD's founder, Liu Qiangdong, believes that the food delivery business is a means to bind users through high-frequency transactions, which can then be directed towards higher-margin businesses like e-commerce and finance [3][4]. - The company aims to leverage its supply chain capabilities to achieve profitability in the long run, despite initial losses in the food delivery sector [3][4]. New Business Ventures - JD's new business revenue, including food delivery, reached 13.85 billion yuan, a year-on-year increase of 198.8% [8]. - The company is also exploring new directions such as AI and international expansion, with significant investments in these areas [5][19]. Competitive Landscape - The entry of JD into the food delivery market has intensified competition with Alibaba and Meituan, leading to increased regulatory scrutiny [4]. - JD has opted not to engage in aggressive subsidy wars, focusing instead on sustainable growth and avoiding "zero-dollar purchases" that harm the industry [22]. Future Outlook - JD's CEO, Xu Ran, emphasizes a long-term vision for the food delivery business, aiming for sustainable development over immediate results [13]. - The company is also investing in AI and international operations, with a recent acquisition of Germany's Ceconomy for 18 billion yuan, which will enhance its European presence [20][21].