Apple(US:AAPL) 凤凰网财经·2025-08-16 14:32Core Viewpoint - Apple continues to expand its retail presence in China, with the opening of its third store in Shenzhen, reflecting a strategic focus on enhancing customer experience and sales opportunities in key urban areas [2][10]. Group 1: Store Opening Details - The new Apple retail store in Shenzhen's Qianhai Yifang City opened on August 16, marking Apple's 58th store in Greater China and its third in Shenzhen [2]. - The store features a minimalist design with over ten product display tables and a dedicated area for Apple Vision Pro experiences, emphasizing Apple's commitment to high-quality retail environments [8][10]. Group 2: Customer Engagement - Enthusiastic customers, referred to as "fruit fans," camped out for hours to be among the first to enter the new store, showcasing strong brand loyalty and engagement [3][6]. - The store's opening event included interactive activities with staff, creating a festive atmosphere that highlights Apple's community-oriented approach [6][10]. Group 3: Financial Performance - Apple's Q3 2025 financial report revealed total revenue of $94.04 billion, a 10% year-over-year increase, with net profit reaching $24.43 billion, exceeding market expectations [10]. - Revenue from the Greater China region grew by 4% to $15.37 billion, marking the first year-over-year increase since Q4 2023, indicating a recovery in this critical market [11]. Group 4: Strategic Timing - The timing of the new store's opening aligns closely with the anticipated launch of the iPhone 17 series, suggesting a strategic move to enhance in-store experiences and sales ahead of new product releases [11][12]. - Apple's ongoing expansion in China is part of a broader strategy to strengthen its retail network and capitalize on the growing demand for its products in urban centers [10].