Core Viewpoint - The luxury real estate market in first-tier cities is increasingly attracting younger buyers, with significant shifts in demographics and purchasing power observed in recent years [3][4]. Group 1: Market Trends - In Shenzhen's luxury market, buyers from the post-90s generation account for 30% of purchases, while those from the post-00s are also emerging as significant buyers [4]. - In Shanghai, over 50% of high-end property transactions involve buyers from the post-95 generation [4]. - The overall real estate market is experiencing a downturn, raising questions about the value and expectations associated with luxury properties [4][5]. Group 2: Buyer Experiences - Buyers often feel disappointed with the luxury properties they purchase, as many do not meet their expectations despite high prices [5]. - A buyer in Shenzhen noted that their property, initially valued at over 30 million, has seen a price drop to around 27 million, indicating a decline in perceived value [8]. - The phenomenon of "price defense" is prevalent among luxury homeowners, where they actively discourage low-priced listings to maintain property values [9][10]. Group 3: Property Management and Services - Homeowners express dissatisfaction with the services promised by developers, often feeling that the actual offerings fall short of expectations [17][20]. - A buyer in Beijing reported that the promised luxury services were not delivered, leading to feelings of being misled [17][20]. - The community dynamics in luxury properties have shifted, with residents becoming more proactive in monitoring property management and advocating for better services [21][31]. Group 4: Financial Implications - The financial burden of luxury properties is significant, with many buyers experiencing anxiety over declining property values and the implications for their investments [20][42]. - A buyer shared that their property, initially purchased for over 10 million, has lost approximately 2 million in value, highlighting the risks associated with high-end real estate investments [20]. - The trend of younger buyers entering the luxury market reflects a broader shift in wealth distribution and investment strategies among the new generation [4][36].
花千万买豪宅的年轻人,已经开始维权了
36氪·2025-08-16 13:35