虎嗅APP·2025-08-16 13:54Core Viewpoint - JD.com is reassessing the significance and strategy of its food delivery business, particularly in light of recent financial performance and competitive pressures in the market [4][5]. Financial Performance - In Q2 2025, JD.com reported revenues of 356.7 billion yuan, a year-on-year increase of 22.4%, but net profit attributable to ordinary shareholders fell by 51% to 6.2 billion yuan, primarily due to investments in new businesses, including food delivery [6]. - The overall loss from new businesses reached 14.8 billion yuan, with marketing expenses increasing by over 127% to 27 billion yuan, largely driven by promotions for food delivery and other new initiatives [6][7]. Business Strategy - JD.com’s CEO emphasized viewing the food delivery business through an ecological lens, integrating it with core retail operations to create synergies and cross-selling opportunities [5][6]. - The company aims to maintain strategic focus and efficient investment in the dynamic food delivery market, acknowledging the need for a long-term commitment despite potential short-term losses [5][8]. User Growth and Cross-Selling - The food delivery segment is expected to drive user growth, with new users increasingly engaging in cross-purchases across various categories, including supermarkets and digital accessories [7][9]. - JD.com is developing capabilities to enhance cross-shopping, with plans to launch related tools in Q3 [7][9]. Market Position and Competition - JD.com holds approximately 10% market share in the food delivery sector, ranking third behind competitors Meituan and Alibaba, which have more established user conversion strategies [8][9]. - The company is exploring additional new business directions beyond food delivery, aiming for a sustainable business model over the next 5 to 20 years rather than focusing solely on short-term results [10].