Apple(US:AAPL) 21世纪经济报道·2025-08-17 07:38Core Viewpoint - Apple continues to expand its retail presence in China, with the recent opening of its third store in Shenzhen, indicating a strategic focus on this key consumer market despite facing competitive pressures from local brands [10][11]. Group 1: Store Opening and Consumer Response - On August 16, Apple opened its new store in Qianhai Yifang City, Shenzhen, marking its 58th retail location in Greater China [1][10]. - The opening attracted significant consumer interest, with reports of over a thousand people queuing, some arriving as early as 4 AM to secure limited edition promotional items [4][5][8]. - The promotional item, an Apple-branded thermos, has been listed for resale on platforms like Xianyu, with prices ranging from 288 to 558 yuan [5]. Group 2: Market Performance and Strategy - In the first half of 2023, Qianhai's retail sales reached 33.917 billion yuan, a year-on-year increase of 17%, highlighting the area's strong consumer market [8][9]. - Despite the store openings, Apple has also made adjustments to its retail strategy, including the closure of its Dalian store due to declining foot traffic in the shopping center [11]. - Apple's market share in China has seen a slight decline, with Q2 2025 shipments at approximately 10.1 million units, representing a 15% market share, down 1 percentage point year-on-year [11]. Group 3: Financial Performance - Apple's Q3 2025 financial results showed a revenue of $94.036 billion, a 10% year-on-year increase, with net profit rising by 9% to $23.434 billion [11]. - The Greater China region contributed $15.369 billion in revenue, reflecting a 4% year-on-year growth, driven by increased iPhone and Mac sales [12].