广东夫妇IPO：一年从非洲进账30亿

Core Viewpoint - Leshu Shi Limited, a company specializing in hygiene products, has submitted its IPO application to the Hong Kong Stock Exchange, highlighting its significant revenue from the African market, where it has become a household name despite being relatively unknown in China [4][12]. Company Background - Leshu Shi was founded by a couple, Shen Yanchang and Yang Yanjuan, who have a history of engaging with the African market through their previous company, Sen Da Group, which focused on international trade and manufacturing [4][6][10]. - The company began its operations in 2009 as a division of Sen Da Group, initially selling baby diapers in West Africa and has since expanded its product offerings [8][10]. Financial Performance - Leshu Shi reported revenues exceeding 3 billion yuan (approximately 450 million USD) in 2024, with baby diapers accounting for 75.3% of its total revenue [12][14]. - The company has experienced rapid growth, with a compound annual growth rate of 17.3% for baby diapers and 30.6% for sanitary napkins since 2022 [14]. Market Position - Leshu Shi holds a leading market share in Africa, with 20.3% in the baby diaper segment and 15.6% in the sanitary napkin segment, positioning it as a dominant player in the local market [14]. - The company has established a strong local presence with eight production facilities and 51 production lines across Africa, enabling it to maintain competitive pricing [14]. Strategic Approach - The company employs a low-cost strategy to cater to local consumers, with an average price of 8.29 cents (approximately 0.59 yuan) per baby diaper in 2024, making its products accessible to a broader audience [14]. - Leshu Shi's success is attributed to its localized production model, which helps reduce costs and meet the specific needs of the African market [14][19]. Industry Context - The article highlights a broader trend of Chinese companies successfully entering international markets, particularly in Africa, where demand for affordable consumer goods is growing [16][19]. - The competitive landscape is evolving, with a shift from merely offering lower prices to focusing on product innovation and meeting local consumer needs [19].