快递巨头集体涨价，网购包邮时代渐行渐远

Core Viewpoint - The express delivery industry is transitioning from a focus on market share to sustainable profitability, as evidenced by recent price increases in response to rising logistics costs and changing market dynamics [4][16]. Price Increase and Its Implications - Starting August 4, express delivery prices in Guangdong Province were raised by 0.4 yuan per ticket, with the average ticket price exceeding 1.4 yuan [5]. - This price increase may significantly impact low-margin businesses that rely on low-cost shipping, potentially erasing their profits [5][6]. - The cost increase will be distributed across the e-commerce ecosystem, affecting sellers and ultimately consumers, who may experience indirect cost increases through higher product prices or reduced service quality [7][9]. Industry Dynamics and Profit Redistribution - The price hike is expected to trigger a reallocation of profits within the industry, particularly affecting franchise operators who have been under financial strain due to previous price wars [9][12]. - The express delivery sector has been characterized by intense competition and price wars, leading to a significant decline in average ticket prices over the past five years, with a 32% drop [13]. Shift in Market Focus - The express delivery industry is moving towards a model that prioritizes profitability over market share, as capital markets are no longer willing to support unprofitable growth strategies [16][18]. - Companies are expected to enhance service quality, operational efficiency, and technological innovation to create competitive advantages, rather than relying solely on low prices [16][17]. Consumer Behavior and Market Changes - Consumers accustomed to "free shipping" may need to adjust to a new reality where shipping costs are more transparent, leading to clearer choices between low-cost, standardized delivery and premium, personalized services [18][21]. - The rise in logistics costs may also accelerate the growth of instant retail, which offers faster delivery options and could capture market share from traditional e-commerce [17][18].