魏则西离开后，医疗陷阱的100种方式

Core Viewpoint - The article highlights the pervasive issue of fraudulent medical advertisements in the internet healthcare sector, emphasizing how these scams exploit patients' anxieties and desperation for treatment [7][9][42]. Summary by Sections Internet Medical Advertising Development - The year 2016 marked a significant turning point with the "Wei Zexi incident," which brought attention to the prevalence of false medical advertisements online [8][24]. - Over the years, fraudulent medical ads have evolved, becoming more sophisticated and harder to identify, transitioning from search engine bidding to social media marketing and short video platforms [19][27]. Patient Experiences and Scams - Many patients, like Sun Qiang and Wang Jie, have fallen victim to scams that promise quick relief for their ailments through online consultations with purported experts [7][16]. - The typical scam involves attracting patients through educational videos, charging a small consultation fee, and then profiting from expensive medication sales [16][18]. Psychological Factors - The article discusses how psychological factors, such as anxiety about health and appearance, drive individuals to seek out these fraudulent services, often leading to significant financial losses [37][41]. Regulatory Responses - Recent regulatory efforts have been initiated by various government bodies to combat false medical advertising, including a notice aimed at standardizing medical content on social media [42]. Industry Practices - The article reveals the existence of a gray market behind internet medical advertising, where content creators are often scripted and incentivized to promote products without genuine medical expertise [29][30]. - The rise of social media has led to the creation of numerous fake medical accounts, further complicating the landscape of online healthcare [27][31].