可折叠手机，在美国卖爆了

Core Viewpoint - The competition between Apple and Samsung in the U.S. smartphone market has intensified, with Samsung experiencing a significant increase in market share while Apple's dominance shows signs of decline [1][2]. Group 1: Market Performance - In Q2 2025, Samsung's shipments reached 8.3 million units, capturing 31% of the market share, a notable increase from 6.0 million units and 23% market share in Q2 2024, reflecting a 38% annual growth [2]. - Apple's shipments fell to 13.3 million units, resulting in a market share decrease from 56% to 49%, marking an 11% decline year-over-year [2]. - Overall smartphone shipments in the U.S. totaled 27.1 million units in Q2 2025, showing a slight annual growth of 1% compared to 26.7 million units in Q2 2024 [2]. Group 2: Product Innovation - Samsung's resurgence is attributed to the launch of innovative foldable smartphones, including the Z Fold 7 and Z Flip, which have garnered significant attention on social media [3][4]. - The Z Fold 7 can transform into a tablet, while the Z Flip resembles a modern smartphone with a flip design, appealing to a wide range of consumers [3]. Group 3: Market Strategy - Analysts suggest that Samsung's ability to offer a diverse range of products at various price points, from low-end to high-end devices, has contributed to its market share growth [4]. - Samsung's Galaxy and Z series phones range in price from $650 to $2400, allowing the company to target different consumer segments effectively [4]. - In contrast, Apple's strategy has been to wait until a technology is mature before adopting it, with expectations of launching its first foldable iPhone in September 2026 as part of the iPhone 18 series [5].