2025 Worldpanel消费者指数客户会 | 上海 • 8.21 锁定席位，共破增长困局！

Core Insights - The rapid consumer goods market in China is facing unprecedented changes due to shifts in population structure and economic transformation, leading to challenges for brands in achieving effective investment and growth [2] - The conference aims to explore how brands can leverage consumer insights to drive sustainable growth amidst these changes, focusing on the essence of demand and the dynamics of growth [2][6] Group 1: Market Dynamics - The Chinese fast-moving consumer goods (FMCG) market is undergoing significant restructuring influenced by consumer segmentation and generational shifts, necessitating brands to identify stable growth paths [2] - Global and Chinese markets confirm that penetration rate is a key driver of brand growth, with discussions planned on how to effectively identify and enhance the dimensions requiring brand focus [3] Group 2: Consumer Behavior - Consumers are increasingly shopping across multiple channels, averaging seven channels per year, which highlights the need for brands to meet both price sensitivity and convenience demands while building a collaborative growth network [5] - The challenge of product innovation in a low-growth FMCG market is emphasized, focusing on balancing the quantity and quality of new products and planning suitable launch paths to ensure both short-term sales and long-term brand value [6] Group 3: Event Details - The 2025 Worldpanel Consumer Index Client Conference will feature discussions on market changes, growth opportunities, and the release of the 2025 Brand Footprint Report, showcasing brands that have successfully navigated challenges and achieved growth [9]