Workflow
好的老板,一定是求之于势,不责于人
创业家·2025-08-18 10:14

Core Insights - The article emphasizes the importance of strategic positioning for business leaders, advocating for a proactive approach rather than reactive management [1] - It highlights the significance of learning from Japan's consumer market evolution as a model for Chinese brands to innovate and adapt [6][8] Group 1: Japanese Market Insights - Japan's consumer market is seen as a "future laboratory" for Chinese brands, providing insights into consumer behavior and product evolution over the next decade [6] - The article discusses three core philosophies of successful Japanese brands: supply chain-driven private brand (PB) products, continuous iteration of major products, and defining lifestyle while resonating emotionally with consumers [7][8] Group 2: Supply Chain and Product Development - Kobe Bussan exemplifies a strong supply chain model with over 350 factories globally, achieving a sales scale of 200 billion RMB through integrated PB products [7] - 7-11 utilizes data from its extensive network to develop PB products that meet latent consumer needs, enhancing supply chain efficiency [7] - Nitori, a leading furniture brand, applies automotive supply chain standards to achieve consistent revenue growth for 36 years [7] Group 3: Consumer Engagement Strategies - Kikkoman has successfully transformed from producing soy sauce to creating a cultural narrative around it, demonstrating the importance of meeting consumer demands through innovation [7] - Shiseido employs a layered brand strategy to cater to both high-end and cost-sensitive consumer segments, adapting to market changes [7] - Bandai focuses on developing products that tap into fundamental human desires, creating engaging and addictive experiences for consumers [9] Group 4: Learning Opportunities - The article promotes a study tour to Japan, where participants can learn from industry leaders about the strategies that have allowed Japanese brands to thrive despite economic challenges [6][10] - The program includes insights from experts in various fields, including retail strategy and product development, aimed at fostering innovation among Chinese entrepreneurs [10][11]