Workflow
摩托车行业系列点评十九 | 中大排出口增势强劲 自主高端化提速【民生汽车 崔琰团队】
汽车琰究·2025-08-18 12:15

Core Viewpoint - The motorcycle industry is experiencing strong performance in the mid-to-large displacement segment, with significant growth in exports and a robust domestic market despite seasonal trends [7][22]. Industry Overview - In July 2025, sales of motorcycles above 250cc reached 88,000 units, a year-on-year increase of 21.7% but a month-on-month decrease of 14.2% [5][11]. - Cumulative sales from January to July 2025 totaled 590,000 units, reflecting a year-on-year growth of 37.9% [5][6]. - The export of motorcycles above 250cc in July was 47,000 units, up 77.0% year-on-year, while domestic sales were 42,000 units, down 9.7% year-on-year [5][6]. Market Structure - The top three companies in the 250cc+ segment for July 2025 were Chuanfeng Power, Longxin General, and Qianjiang Motorcycle, with a combined market share of 48.3% [8][9]. - The market share of the top three companies decreased by 2.0 percentage points compared to the entire year of 2024 [8]. Company Performance - Chuanfeng Power reported July sales of 18,000 units in the 250cc+ category, a year-on-year increase of 9.2% [9][10]. - Longxin General's July sales in the same category were 14,000 units, up 15.8% year-on-year [9][20]. - Qianjiang Motorcycle experienced a decline in July sales to 10,000 units, down 34.4% year-on-year [9][16]. Future Outlook - The motorcycle market is expected to continue expanding, driven by new model launches and increased supply from leading manufacturers [22]. - Chuanfeng Power is focusing on new models in the 450cc and 650cc categories to boost domestic sales [15]. - Longxin General is enhancing its export capabilities and has established a strong presence in the high-end motorcycle market [20].