娃哈哈改名，杜建英出局

Core Viewpoint - The article discusses the recent strategic changes at Wahaha, focusing on the shift in e-commerce operations and the internal power dynamics between the company's leadership, particularly between Zong Fuli and Du Jianying [4][6][45]. Group 1: E-commerce Strategy Shift - Wahaha's official flagship store on Tmall has been renamed to "Tongyuan Kang Food Specialty Store," indicating a significant change in online channel management [7][11]. - The new flagship store is now directly operated by a company controlled by Zong Fuli, ensuring that products are officially authorized and produced by the group [28][29]. - This change reflects a broader strategy to reclaim control over e-commerce channels and enhance brand management, moving away from reliance on third-party distributors [30][40]. Group 2: Internal Restructuring - Zong Fuli has initiated a series of reforms, including the termination of partnerships with small distributors and the closure of 18 factories, many of which were linked to Du Jianying [33][35]. - The closure of Zhejiang Hongzhen Intelligent Chip Co., a company previously associated with the founder, signifies a decisive move to eliminate Du's influence [37]. - Zong Fuli's actions are aimed at consolidating control over production and distribution, thereby streamlining operations and enhancing efficiency [41][44]. Group 3: Market Position and Challenges - Wahaha's e-commerce sales have reportedly dropped by 50% in Q2 2025, highlighting the urgency for Zong Fuli to address declining market performance [48][50]. - The company is at a critical juncture, needing to adapt to changing consumer preferences while maintaining its core product lines [56][58]. - The ongoing internal conflict and restructuring efforts are seen as necessary steps to reposition Wahaha for future competitiveness in the beverage market [66][68].