2025年中国电竞行业研究报告

Market Development - The Chinese esports market is projected to reach approximately 179 billion yuan in 2024, reflecting a year-on-year growth of 5.5%, indicating a robust development trend [4] - The user base for esports in China is expected to be around 511 million in 2024, with a slight year-on-year increase of 0.6%, showing a stable user scale at a high level [7] Industry Dynamics - The current core dynamics of the Chinese esports industry include accelerated internationalization, establishment of standardized systems, diversification of ecosystems, and widespread public participation, all contributing to the market's growth and prosperity [1] - The esports industry is experiencing a transition towards sports professionalism, with increasing social recognition and integration with traditional industries [2][3] User Characteristics - Esports users are gradually expanding from a younger demographic to a broader age range, with 31.5% of users now over 30 years old, and female users have increased by 4.9% compared to 2023 [26] - A significant majority of esports users (79.4%) believe that esports are important to their lives, and 90.5% hold a positive outlook on the future development of the industry [31] Development Trends - Future trends in the Chinese esports industry include globalization, a focus on long-term value, diversification of business models, and adaptation for older demographics, which are expected to drive new breakthroughs in the industry [1][40] - The esports industry is moving towards sustainable development and long-termism, balancing commercial gains with social value [40] Standardization - The establishment of industry and talent standards is crucial for the esports industry's development, with a shift from experience-driven to rule-based governance, enhancing stability and replicability [19][20] - The dual-track approach of vocational training and academic education is addressing the talent gap in the esports sector, fostering a more professional workforce [19] Diversification - The diversification of esports content, ecosystem, and collaboration areas is unlocking growth potential, transitioning the industry from gaming to a broader entertainment ecosystem [21] - Cross-industry collaborations and content innovation are injecting new vitality into the esports market [21] Popularization - The popularization of esports is breaking traditional user limitations, expanding participation from professional stages to broader public life scenarios, and promoting cultural dissemination and social responsibility [24] - The emergence of "silver-haired esports" is noted, with an increasing number of older users engaging in esports, highlighting the need for an age-friendly esports ecosystem [49]