第一商用车网·2025-08-19 06:08Core Viewpoint - The overall pickup market is experiencing a downturn in the first half of 2025, with the growth of new energy vehicles being a rare highlight in the market [3][25]. Sales Performance - In July 2025, the domestic pickup market sold a total of 20,248 units, representing a month-on-month decline of 1.59% and a year-on-year decline of 6.61% [6][18]. - Cumulatively, from January to July 2025, the total sales reached 159,178 units, down 4.23% compared to the same period last year [6][18]. Fuel Type Analysis - In July 2025, diesel pickup sales were 13,854 units, down 2.48% month-on-month and down 11.40% year-on-year [8]. - Pure electric pickups sold 1,182 units, with a year-on-year increase of 96.35, despite a month-on-month decline of 14.84% [8]. - Gasoline pickups sold 4,210 units, showing a slight month-on-month increase of 0.31% but a year-on-year decline of 15.33% [8]. - Hybrid pickups saw significant growth, with sales of 849 units, a month-on-month increase of 48.43% and a year-on-year increase of 139.15% [8]. Regional Performance - By July 2025, three regions in China had sales exceeding 10,000 units: Xinjiang (13,699 units), Yunnan (11,399 units), and Sichuan (10,313 units) [10]. - Guangdong showed remarkable growth with a cumulative sales increase of 27.01% year-on-year, reaching 8,600 units [10]. Brand Rankings - The top ten brands in July 2025 were led by Great Wall (9,224 units), followed by JMC (2,888 units) and Zhengzhou Nissan (2,378 units) [12][18]. - The brand Radar experienced the most significant growth, with a year-on-year increase of 153.92% in July [18]. Market Share - In the first seven months of 2025, Great Wall's market share was 46.52%, while JMC's was 14.45% [20]. - Zhengzhou Nissan and Jiangxi Isuzu had market shares of 10.37% and 7.35%, respectively, both better than the previous year [20]. New Energy Vehicle Sales - In July 2025, new energy pickup sales reached 2,031 units, a month-on-month increase of 3.62% and a year-on-year increase of 112.23% [22]. - Cumulatively, from January to July 2025, new energy pickups sold 12,416 units, a year-on-year increase of 114.92% [22]. Future Outlook - The pickup market is expected to continue facing pressure in the second half of 2025, but the transition to new energy and evolving regional demands are injecting new vitality into the market [25][26].