辛巴退网，一步一回头

Core Viewpoint - The article discusses the recent announcement by the influencer Xinba to withdraw from the live streaming industry due to serious health issues, marking his fifth such announcement since 2020. This situation reflects broader trends in the live streaming e-commerce sector and the challenges faced by key figures like Xinba as the industry evolves [5][10][24]. Group 1: Xinba's Withdrawal - Xinba announced his withdrawal from live streaming on August 18, citing severe lung health issues, which he described as akin to chronic cancer [5][7]. - This marks the fifth time Xinba has declared his intention to leave the industry, with previous announcements occurring in April 2020, April 2021, November 2023, and April 2024 [9][10]. - Following his announcement, management of his company, XinXuan Group, has been transferred to his co-founder, Churui Xue, who will oversee operations moving forward [7][24]. Group 2: Health and Product Controversies - Prior to Xinba's announcement, his brand "Cotton Password" faced backlash for allegedly containing the carcinogenic substance thiourea, leading to consumer complaints [10][12]. - Thiourea is classified as a Group 3 carcinogen by the International Agency for Research on Cancer, indicating insufficient evidence of its carcinogenicity but not ruling out potential harm [12][15]. - The presence of thiourea in sanitary products raises concerns about regulatory compliance, especially as new national standards prohibiting its use will take effect in July 2025 [15][16]. Group 3: Industry Context and Implications - Xinba's influence in the live streaming e-commerce sector has been significant, with his sales contributing to a substantial portion of the overall GMV on platforms like Kuaishou [22]. - The live streaming e-commerce landscape is shifting, with major players like Xinba facing increased scrutiny and competition, leading to a strategic retreat from the spotlight [24]. - The transition of management to Churui Xue, who is also Xinba's wife, suggests a continuation of the existing leadership style, despite the shift from a public to a more behind-the-scenes role [24].