乐道L90：客流暴涨，关注度达到80%，对比最多的是理想i8

Market Overview - The market is currently experiencing high customer traffic, with over 10 groups visiting daily, 80% of which are interested in the L90 model, indicating a significant shift in customer preference [2] - The L90 model is described as a "traffic magnet" for the dealership, leading to an unprecedented level of customer engagement [2] Sales Performance - The best-selling versions of the L90 are the Max and Ultra, each accounting for 50% of sales, while the Pro version has seen minimal interest due to its limited price difference and reduced comfort features [2] - Popular color combinations include a gold exterior with a black interior, and some configurations are available for immediate delivery [2] Financing Options - Financing options are readily available through the app, with a 0 down payment plan over 60 months at an annual interest rate of 2.59%, and a lower rate of 2.29% through the company's own financing [4] - Monthly payments for a loan of ¥299,800 amount to ¥5,569, with an effective annual interest rate of 4.35% [6] Customer Demographics - Buyers of the L90 tend to be older compared to those interested in the L60, with family-oriented customers frequently making purchasing decisions [10] - The customer base includes a diverse range of professions, from small business owners to mid-level government employees [10] Competitive Landscape - The main competitors identified are the Li Auto L9 and the Aito M9, although customers often mention the i8 as a significant alternative [12] - Some customers also consider the YL six-seat version, but space concerns lead them to explore other options like the Model X [13] Customer Feedback - Positive feedback highlights the L90's value for money and spaciousness as key selling points [18] - However, some customers express concerns about the perceived limitations in the vehicle's hardware capabilities and the interior's luxury compared to competitors like NIO and Li Auto [21]