Workflow
创始人透露:本周发布迷你版LABUBU

Core Viewpoint - The founder of Pop Mart, Wang Ning, announced the upcoming release of a Mini version of LABUBU, which will expand its usage scenarios beyond just being hung on bags to potentially being attached to phones [3]. Group 1: Company Insights - Wang Ning emphasized that the revenue contribution from IPs is not solely dependent on having one dominant IP, suggesting that a diverse range of IPs is beneficial for the company [3]. - The financial report indicates that in the first half of this year, the revenue from THE MONSTERS, which includes LABUBU, reached 4.81 billion yuan, accounting for 34.7% of total revenue [3]. - Other IPs such as MOLLY, SKULLPANDA, CRYBABY, and DIMOO each generated over 1 billion yuan in revenue [3].