行业透视 | 有些二线城市，得房率超100%也卖不动了

Core Viewpoint - The article discusses the impact of new residential regulations on market dynamics, highlighting that while new products with high usable area ratios are initially popular, their long-term success depends on multiple factors beyond just this feature [3][20]. Market Performance - New regulations have led to improved absorption rates for new residential projects, with cities like Guangzhou, Wuhan, Chongqing, and Nanjing showing rates exceeding traditional residential projects by over 10 percentage points [5]. - However, there is a noticeable decline in overall market heat, with absorption rates for new projects in major cities like Chengdu and Zhengzhou showing significant drops compared to previous months [7][20]. Product Analysis - The article emphasizes that merely having a high usable area ratio is insufficient to drive sales. For instance, a project in Wuhan with a high usable area ratio of 97-98% only achieved an 18% absorption rate at launch, indicating that other factors such as location and project amenities are crucial [11][20]. - In Chengdu, new projects have faced challenges due to misalignment in product positioning, with high prices and large unit sizes leading to lower absorption rates [14][15]. Competitive Landscape - The concentration of new projects in certain cities has led to customer fragmentation and slower sales velocity, particularly noted in Chongqing where absorption rates have dropped significantly [18][20]. - The article suggests that the competition among new residential projects will intensify, especially for high-end buyers who will evaluate projects based on a comprehensive analysis of advantages and disadvantages [20].