虎嗅APP·2025-08-20 09:31Core Viewpoint - The article highlights the growing consumer anxiety and trust crisis in the pet food industry, driven by a lack of transparency in ingredient sourcing and quality, leading to increased scrutiny from pet owners [5][9][10]. Group 1: Consumer Behavior and Market Trends - A significant portion of pet owners, particularly those born in the 90s and 00s, are increasingly involved in understanding pet nutrition, with 67.7% of this demographic owning pets [5]. - The educational background of pet owners is high, with 92.5% holding a college degree, yet they still face confusion when selecting pet food [6]. - Over 80% of pet owners view their pets as family members, with 60% creating specific dietary plans for them [8]. Group 2: Industry Challenges - The pet food industry faces a trust crisis due to low transparency and inconsistent quality of ingredients, leading to consumer anxiety about pet nutrition [9]. - Marketing practices often mislead consumers, such as "grain-free" products containing starches that can upset pets' stomachs, exacerbating the trust issue [9]. - There is a call for the entire industry to collaborate on establishing higher standards for ingredient transparency and safety [9][10]. Group 3: Initiatives for Improvement - In 2023, JD.com launched the first industry-wide ingredient transparency certification, setting 39 standards for pet food production, including a four-hour traceability requirement [10]. - The "Gold Selection Plan" introduced by JD.com aims to enhance product quality and transparency, providing consumers with reliable recommendations [21][23]. - Brands like Bernat Tianchun are implementing strict quality controls and transparency measures to meet JD.com's high standards, ensuring product safety and quality [17][18]. Group 4: Collaboration and Innovation - The partnership between JD.com and pet food brands is evolving from a simple sales channel to a collaborative model focused on product innovation and quality assurance [28][29]. - JD.com’s logistics capabilities, including fast delivery services, are crucial for maintaining the freshness of pet food, enhancing customer satisfaction and repeat purchases [29]. - The industry is moving towards a model where quality, transparency, and trust are prioritized, benefiting both consumers and the overall market [30].