辛巴宣布退网：身患重病，荣华富贵一场空

Core Viewpoint - The article discusses the recent announcement by the prominent live-streaming influencer Xinba regarding his withdrawal from the live-streaming industry, highlighting the personal and professional challenges he faces, including health issues and controversies surrounding his brand [4][5][22]. Group 1: Xinba's Career and Challenges - Xinba has announced his exit from the live-streaming industry, stating he can no longer manage the demands of this role due to health issues, specifically severe lung problems [4][5]. - This is not Xinba's first announcement of withdrawal; he has previously declared similar intentions multiple times, often following controversies or conflicts within the industry [21]. - Despite his success, including significant revenue generation and a massive following on platforms like Kuaishou, Xinba has faced numerous controversies, such as the "cotton password" sanitary napkin incident, which raised health concerns [11][25][31]. Group 2: Industry Dynamics - The live-streaming industry is evolving, with a noticeable shift from the "wild west" style of early live commerce to a more structured environment, where store-based live streaming is gaining traction [37][46]. - Recent data indicates that by early 2025, 69% of merchants using live streaming for sales will be store-based, with over 1,000 merchants achieving sales exceeding 100 million yuan [38]. - The article suggests that the era of super influencers dominating the market is coming to an end, as evidenced by the decline in viewership and engagement for top streamers like Dong Yuhui and Xinba [40][44].