Counterpoint Research·2025-08-21 01:02Core Viewpoint - The article highlights the significant growth of India's smartphone exports, driven by local manufacturing and government initiatives, particularly the Production-Linked Incentive (PLI) scheme, positioning India as a key player in the global smartphone supply chain [4][5][9]. Summary by Sections Smartphone Export Growth - India's smartphone exports are projected to grow by 30% year-on-year in the first half of 2025, reaching 40 million units, reflecting the ongoing development of the Indian electronics manufacturing ecosystem [4]. - Nearly 99% of smartphones sold in India are locally produced, showcasing the country's efforts to build a robust domestic production base [4]. Key Markets and Trends - The United States remains the largest destination for Indian smartphone exports, accounting for 54% of total shipments in the first half of 2025, up from 30% in the same period of 2024 [5][7]. - Exports to Europe have decreased by 25%, with its share dropping from 47% to 27%, primarily due to Apple shifting a significant portion of its shipments to the U.S. to build inventory [5]. Brand Performance - Apple’s exports grew by 53%, surpassing 20 million units for the first time in the first half of 2025, driven by enhanced manufacturing capabilities and favorable government policies [5][7]. - The iPhone 16 led the export rankings, accounting for 18% of total smartphone exports [7]. - Motorola emerged as the fastest-growing brand, with exports increasing sevenfold, 95% of which were directed to the U.S. market [8]. Future Outlook - The Indian smartphone export market is expected to continue its growth trajectory, supported by major brands' expansion and government initiatives like the PLI scheme [9]. - However, the recent announcement of potential tariffs on Indian goods by the U.S. government introduces uncertainty into the supply chain dynamics, necessitating flexibility from manufacturers to adapt to changing trade policies [9].