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行业深度 | 大模型重塑战局 智能驾驶商业化奇点已至【民生汽车 崔琰团队】
汽车琰究·2025-08-21 01:55

Core Viewpoint - Intelligent driving has evolved from a technical highlight to a crucial factor for product differentiation among automakers and the commercialization of mobility services. The depth of technology, iteration speed, and scale of implementation will significantly influence the future competitive landscape and determine how automakers build sustainable competitive advantages in the "software-defined vehicle" arena [2][7]. Group 1: Intelligent Driving Development - Intelligent driving capabilities are becoming a battleground for automakers to shape brand premium, win user choices, and capture market share. The speed of implementation and penetration rate of intelligent driving systems create a technological gap among automakers, impacting the commercialization process [7]. - The commercialization process is accelerating, with increased regional pilots and favorable policies driving the rollout of L3 intelligent driving. The price range of 100,000 to 200,000 yuan is expected to dominate sales, with only 5% of models in this price range equipped with advanced intelligent driving features by 2024 [3][4]. - The "intelligent driving equity" trend is expected to drive the conversion of intelligent driving advantages into sales growth, with the Robotaxi market projected to reach hundreds of billions by 2030, showcasing significant potential [11]. Group 2: Technological Paradigms and Competition - The VLA (Vision-Language-Action) model is at the core of current intelligent driving solutions, integrating perception, cognition, and action. This model requires breakthroughs in world model construction and reinforcement learning to enhance its capabilities [8][9]. - The demand for computing power is surging, with the transition from L2 to L3 autonomous driving requiring a leap from 100+ TOPS to 500-1,000+ TOPS. The competition is shifting from single-vehicle computing power to the capabilities of vehicle chips and cloud supercomputing centers [9][52]. - Tesla has established a significant generational advantage through its fully self-developed closed-loop technology system, while domestic automakers are accelerating their catch-up efforts. The integration of VLA models is becoming a key focus for companies like Li Auto and Xiaopeng [10][12]. Group 3: Investment Recommendations - The establishment of a clear responsibility system under top-level policies and the maturation of intelligent driving technology towards L3 standards are promising. The trend of "intelligent driving equity" is expected to create a structural sales inflection point for intelligent driving vehicles [4]. - Companies with full-stack self-research capabilities, such as Li Auto, Xiaopeng, and Xiaomi Group, are recommended for investment, along with those employing self-research combined with third-party cooperation like BYD and Geely [4].