SHEIN平台已覆盖近400城产业带 驱动传统制造升级出海

Core Viewpoint - The article highlights the significant growth and transformation of cross-border e-commerce, particularly through platforms like SHEIN, which are enabling local manufacturing enterprises to expand into global markets, thus creating new opportunities for growth and innovation in the industry [1][6]. Group 1: SHEIN's Impact on Cross-Border E-Commerce - SHEIN launched the "500 Cities Industrial Belt Going Abroad Plan" in 2023, covering nearly 400 cities by June, expanding its reach to more remote areas like Inner Mongolia and Heilongjiang [1]. - The platform has evolved from a clothing brand to a comprehensive model that supports various third-party brands and helps manufacturing enterprises transition and upgrade, leading to the emergence of new cross-border brands [1][6]. - The rapid growth of cross-border e-commerce has transformed traditional manufacturing and sales models, making it easier for small and medium-sized sellers across various regions to access international markets [6][8]. Group 2: Transformation of Local Enterprises - Many local manufacturers are turning to cross-border e-commerce due to pressures from traditional business models and increased domestic competition, seeking new avenues for growth [2][4]. - Entrepreneurs like Shang Fushun have successfully transitioned to cross-border e-commerce, achieving significant sales growth without advertising, with monthly overseas consumer visits exceeding 1.1 million and annual sales reaching over 13 million [4]. - Other manufacturers, such as a shoe factory owner, have adapted their operations to align with cross-border e-commerce trends, resulting in a threefold increase in production capacity and a doubling of employee numbers [5]. Group 3: Benefits of Cross-Border E-Commerce - Cross-border e-commerce platforms are driving local enterprises to shift from low-end competition to value creation, enhancing supply chain efficiency and encouraging innovation [8]. - The rise of cross-border e-commerce has created new job opportunities in areas like digital marketing and international logistics, leading to a shift in local employment trends and increased entrepreneurial activity among young people [9]. - SHEIN plans to conduct around 180 activities by the end of the year to further integrate more enterprises into the global market, positioning cross-border e-commerce as a key growth driver for businesses [9].