XIAOMI(HK:01810) 日经中文网·2025-08-21 08:00Core Viewpoint - Xiaomi's electric vehicle (EV) business is expected to achieve profitability by 2025, leveraging its competitive pricing and strong sales momentum, despite facing challenges related to rapid expansion and production capacity [2][4][6]. Group 1: Financial Performance - In the fiscal quarter from April to June 2025, Xiaomi reported a 30% year-on-year increase in overall revenue, reaching 115.9 billion yuan, with net profit soaring to 11.8 billion yuan, a 2.3-fold increase compared to the same period last year [4]. - Xiaomi's EV-related business incurred a loss of 300 million yuan, despite the company investing approximately 30 billion yuan in the EV sector over the past three years [4][5]. - The gross margin for Xiaomi's automotive business reached 26.4%, surpassing BYD's automotive gross margin of 22% for the 2024 fiscal year [5]. Group 2: Product Launch and Sales - The EV sedan "SU7," launched in March 2024, has seen strong sales, while the SUV "YU7," released in June, received over 240,000 pre-orders within 18 hours [6]. - Xiaomi is currently able to deliver 30,000 vehicles per month, but faces long delivery times of 34-58 weeks for new models, which could lead to customer attrition if not addressed [6]. Group 3: Market Challenges - Despite strong performance in the EV sector, Xiaomi faces issues related to production capacity and sales disputes, which could harm its brand image if unresolved [6]. - The company is also experiencing a 2% decline in overall smartphone revenue, prompting a downward revision of its 2025 shipment target by 5 million units to 175 million [9]. - The economic uncertainty and low demand in the Chinese real estate market are contributing to a challenging operating environment, necessitating the establishment of a business model that does not rely on subsidies [9].