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亏钱的AI大厂们,养肥了吃播
虎嗅APP·2025-08-21 10:08

Core Viewpoint - The rise of AI-generated eating broadcasts (AI Mukbang) is not just a novelty but represents a new wealth opportunity, showcasing strong addictive qualities and becoming a significant source of income for content creators [6][7][8]. Group 1: AI Mukbang Phenomenon - AI Mukbang videos have gained immense popularity, with some accounts rapidly amassing hundreds of thousands of followers within days, creating significant traffic miracles [7][11]. - The hashtag AI ASMR on platforms like Xiaohongshu has over 5,000 notes, with related topics exceeding 1 million views, indicating high engagement levels [11]. - Creators are leveraging AI tools to produce content that transcends traditional eating broadcasts, allowing for imaginative scenarios that captivate viewers [24][25]. Group 2: Monetization Strategies - Content creators are monetizing their AI Mukbang videos through platform incentives and by selling AI prompt templates, which have become a valuable commodity in the ecosystem [17][21]. - A TikTok creator has reportedly earned their first income by selling a four-sentence prompt for $9.9, demonstrating the lucrative nature of prompt selling [17]. - Companies like PromptBase are emerging, allowing users to purchase prompts for $1.99, with the platform taking a 20% commission on transactions [21]. Group 3: Market Dynamics - The current landscape shows that companies creating AI tools are not profiting as much as those selling the tools, indicating a shift in the monetization model within the AI content creation space [28]. - For instance, Kuaishou reported over 150 million yuan in revenue from its AI tool, Keling, highlighting the financial potential of AI-generated content [28]. - The user base for Keling has surpassed 45 million, with a significant portion of revenue coming from professional users who are willing to pay for advanced features [29].