美的、奥凯如何用AI降低获客成本，缩短成单周期？【502线上同行】

Core Viewpoint - The article emphasizes the challenges and opportunities in AI-driven marketing, highlighting the need for businesses to adopt intelligent growth strategies while addressing issues like implementation difficulties, unclear ROI, and high customer acquisition costs [5][9]. Group 1: AI in Marketing - AI+marketing has entered a practical phase, with generative AI being applied across six core marketing functions: insights and strategy, creative generation, customer outreach, conversion facilitation, customer relationship management, and performance optimization [9]. - The market's interest in AI applications is increasing, particularly among enterprises that need to tailor AI use cases to their specific industry characteristics [9]. Group 2: Expert Insights - The article features insights from two experts in intelligent marketing: Chen Xiaofeng from Tanjie Technology, who has extensive experience in sales management at Alibaba, and Ge Kaigang from Ruitai Information, who has led digital marketing projects for major corporations [6][7]. - These experts will share practical case studies and thoughts on how AI marketing can effectively drive business growth for both large groups and growing enterprises [8]. Group 3: Event and Evaluation - The "Big Whale List: Best Implementation Companies in Intelligent Marketing GenAI" initiative aims to identify solution providers and benchmark cases that effectively use AI to solve marketing challenges and drive business growth [10]. - An online seminar on August 28 will focus on the difficulties of customer acquisition and high lead management costs, showcasing representative companies with successful AI sales empowerment and content advertising practices [10][12].