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Core Viewpoint - The new generation of Zhiji LS6 aims to break the bottleneck in the growth of new energy vehicle penetration by introducing a large battery range extender, addressing the limitations of existing range-extended vehicles and appealing to fuel vehicle users [1][4][12]. Summary by Sections Product Launch and Market Response - The new generation Zhiji LS6 was launched for pre-sale on August 15, achieving over 10,000 orders within half an hour and trending on social media platforms [2][3]. - The vehicle is available in 8 versions, with a starting price of 209,900 yuan, and features the Zhiji Star Super Range Extender, which has significantly increased foot traffic and user inquiries at dealerships [2]. Technological Innovations - Zhiji LS6 features a 66 kWh battery, providing a pure electric range of over 450 km, which is the longest among current range-extended vehicles, thus setting a new standard in the market [5][7]. - The vehicle combines electric and fuel power, achieving a total range of 1500 km, and utilizes an 800V ultra-fast charging platform that allows for a 310 km charge in just 15 minutes [7][8]. Market Dynamics and User Insights - The penetration rate of new energy vehicles has stagnated, with fuel vehicles still holding nearly half of the new car sales. There is a need for a new product category to attract fuel vehicle users [4][12]. - Research indicates that most users prefer electric driving experiences but are concerned about charging convenience. The Zhiji LS6 aims to alleviate these concerns by offering a vehicle that can meet daily commuting and weekend travel needs with minimal charging [6][7]. Competitive Positioning - Zhiji LS6 is positioned to attract users from both fuel and lower-priced electric vehicle segments, with a competitive pricing strategy that aligns with the total cost of ownership of fuel vehicles [20][21]. - The vehicle's design and features have been optimized based on user feedback and market characteristics, enhancing its appeal in both southern and northern markets [13][16]. Brand Development and Future Outlook - Zhiji has established a solid brand presence since its inception, accumulating nearly 150,000 users and achieving significant sales milestones in the competitive electric SUV market [19][21]. - The company is poised for growth as it transitions from pure electric to range-extended vehicles, leveraging its technological advancements and market positioning to capture a larger share of the new energy vehicle market [21].