电动车公社·2025-08-21 15:58Core Viewpoint - NIO has launched the third-generation ES8 for pre-sale, priced at 416,800 yuan, with a Battery as a Service (BaaS) option bringing the price down to 308,800 yuan, surprising many in the industry [1] Group 1: Event Highlights - The launch event lasted nearly three hours, marking only the second time in NIO's history for such a lengthy presentation [4] - The event was characterized as a technology showcase, featuring numerous innovative technologies that are not commonly seen in the industry [5] - The ES8 is positioned as a flagship model for NIO, with expectations to perform well in the market similar to the popular L90 model [6][7] Group 2: Technical Specifications - The ES8 measures over 5.25 meters in length, 2 meters in width, and has a wheelbase of 3.13 meters, making it one of the largest pure electric SUVs available [12] - It features a 900V architecture, with a front motor of 180kW and a rear motor of 340kW, and a battery capacity of 102 kWh, offering a CLTC range of 635 km [36] - The vehicle includes advanced features such as a 31-sensor perception system and a 5nm chip for assisted driving [27] Group 3: Design and Features - The ES8 boasts a muscular design with a wider dual-layer daytime running light and a more aggressive front profile [15] - The front trunk features a unique opening mechanism that can be activated by touch, kicking, or voice commands [19][20] - The interior is equipped with high-end materials and features, including a 38-inch AR-HUD and a high-quality audio system with 27 speakers [49][55] Group 4: Comfort and Usability - The vehicle offers a spacious interior with zero-gravity seats and multiple configurations for passenger comfort, including electric adjustments for the second-row seats [68][90] - The rear entertainment system includes a large 21.4-inch screen and Dolby sound, enhancing the in-car experience [85][91] - The ES8 is designed with practicality in mind, featuring ample storage space and thoughtful details like energy-saving air conditioning that activates only when passengers are detected [71][78] Group 5: Market Positioning - NIO's pricing strategy for the ES8, especially with the BaaS option, is seen as competitive and reflects the company's commitment to providing value [104] - The introduction of innovative technologies and features in the ES8 is expected to set new standards in the electric vehicle market, potentially influencing industry trends [102][100]