MNSO(US:MNSO) IPO早知道·2025-08-22 00:49Core Viewpoint - The潮玩 industry remains vibrant, with TOP TOY achieving significant growth and attracting investment, indicating a strong market presence and potential for future expansion [4]. Group 1: Business Performance - In Q2 of this year, TOP TOY reported revenue of 400 million yuan, representing a year-on-year growth of 87.0%, with a total of 293 stores [6]. - TOP TOY has launched over 170 new products globally in the first half of the year, enhancing its product competitiveness and brand influence [6]. - The company has introduced its own IP, Nommi, into its portfolio, joining existing original IPs like卷卷羊, thereby strengthening its IP asset library [6]. Group 2: IP Development - TOP TOY established a joint venture with HITOY to operate IPs like Nommi and Maymei, focusing on unique character designs and storytelling [6]. - Nommi features a healing style with a unique movable eye structure, while Maymei embodies optimism and resilience, appealing to diverse consumer preferences [6][7]. - Since its launch in 2024, the combined global sales of Nommi and Maymei have exceeded 100 million yuan, with Nommi consistently ranking among the top three in sales for TOP TOY's rubber plush series [7]. Group 3: Future Strategy - TOP TOY aims to continue leveraging differentiated products and deep IP operations to attract a loyal and high-spending customer base [7]. - The company is focused on promoting the "Chinese潮玩 paradigm" globally and enhancing the潮玩 industry ecosystem, solidifying its position as a leader in the潮玩 sector [7].