Core Viewpoint - Health is the true underlying capital that determines the value of time, and neglecting health can lead to a significant depreciation of time as a resource [4][10]. Group 1: Time Economics and Health - Time is a scarce resource that must be allocated optimally among various uses, and health significantly influences the marginal productivity of time [3][7]. - The global health crisis has resulted in productivity losses equivalent to over $15 trillion annually, representing 17% of the global economy [8]. - In China, the prevalence of chronic diseases such as hypertension (27.5%), hyperlipidemia (over 40%), and diabetes (nearly 12%) indicates a significant health crisis impacting productivity [8]. Group 2: Investment in Health and Longevity - The establishment of companies like Altos Labs, which focuses on cellular anti-aging, highlights the growing investment in health and longevity technologies, with significant backing from high-profile investors [12][14]. - NAD+ has emerged as a key molecule in cellular metabolism and repair, with its levels declining sharply with age, leading to decreased energy metabolism and cellular repair capabilities [15][17]. - Research institutions are exploring ways to enhance NAD+ levels through nutritional supplementation, making it a critical variable influencing health, time, and wealth [18]. Group 3: Target Audience for NAD+ Solutions - High-demand groups for NAD+ supplementation include celebrities, corporate executives, and high-intensity knowledge workers who require optimal physical and mental performance [20][22]. - SwissePLUS has developed a range of NAD+ products aimed at these demographics, demonstrating the importance of managing physical capital alongside financial assets [22][31]. Group 4: SwissePLUS Product Offerings - SwissePLUS offers a comprehensive cellular nutrition anti-aging solution, including products tailored to different needs and life stages, emphasizing the importance of health management as a proactive capital operation [24][30]. - The brand's mission is to provide sustainable body capital management tools that enhance the quality of time, rather than merely increasing its quantity [31].
当时间成为稀缺资本:精英们的身体投资逻辑是什么?
36氪·2025-08-22 11:20