灯火阑珊处，谁在为男模的肌肉消费

Core Viewpoint - The article explores the emerging trend of male models in the nightlife industry, highlighting the changing dynamics of female consumption of male beauty and the economic implications for young male models in this sector [5][6][14]. Group 1: Industry Overview - The traditional image of nightlife consumption has shifted, with male models becoming a mainstream attraction in various venues such as muscle bars and male model clubs [6][8]. - The male modeling industry is characterized by a significant number of young men, many of whom are driven by financial necessity due to personal or family hardships [10][12]. - The industry has become more visible and accepted, with male model services being openly advertised on platforms like Meituan and Douyin [6][8]. Group 2: Economic Dynamics - Male models primarily earn through three methods: bookings from regular clients, selection during "shooting" events, and commissions from alcohol sales [36][37]. - Earnings can vary significantly, with top earners making up to 80,000 yuan in a day, while average earnings range from 6,000 to 30,000 yuan per month [37][38]. - The competition is fierce, with many male models vying for attention in a crowded market, leading to a "more soup than monks" scenario [37][38]. Group 3: Consumer Behavior - Female consumers are increasingly willing to spend on male models for emotional experiences rather than purely physical interactions, seeking companionship and entertainment [23][25]. - The clientele includes not only women but also men, particularly gay men, who are often more direct in their intentions [15][19]. - The services provided by male models focus on emotional value and entertainment, with strict boundaries against sexual transactions [25][26]. Group 4: Personal Stories and Challenges - Many male models, like Liu Hanlin, enter the industry out of necessity, often carrying significant financial burdens from family debts [10][11][12]. - The lifestyle associated with being a male model includes long hours, heavy drinking, and potential health risks, leading to concerns about long-term well-being [41][43]. - The industry offers limited career longevity, with many models facing an uncertain future as they age out of the market [44][49].