Core Viewpoint - Oriental Selection has successfully turned losses into profits in the fiscal year 2025, with a focus on self-operated products and live e-commerce as key growth drivers [4][5]. Financial Performance - For the fiscal year 2025, Oriental Selection reported total revenue from continuing operations of 4.4 billion yuan, achieving a net profit of 6.2 million yuan, recovering from a net loss of 96.5 million yuan in the first half of the fiscal year [4]. - The gross profit margin for continuing operations increased from 25.9% in fiscal year 2024 to 32% in fiscal year 2025, attributed to the healthy development of self-operated products and live e-commerce [4]. Growth Drivers - The total GMV (Gross Merchandise Volume) for self-operated products and live e-commerce reached 8.7 billion yuan in fiscal year 2025, with self-operated products accounting for approximately 43.8% of the total GMV [5]. - The number of paid subscribers for the Oriental Selection App reached 264,300, with a user satisfaction rate of 98.7%, marking a historical high [5][6]. Strategic Initiatives - The company plans to continue enhancing its self-operated product offerings, having launched 732 new products in fiscal year 2025, up from 488 in fiscal year 2024 [5]. - Future strategies include improving the membership system of the Oriental Selection App, expanding product offerings, and maintaining high standards in product quality control [6].
会员数量增至26.4万人！东方甄选实现扭亏为盈