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抖音创始团队成员,做了一个AI创意的造物平台|涌现NewThings
36氪·2025-08-23 01:20

Core Viewpoint - The article discusses the emergence of AI-driven creative tools and their impact on the creative workflow, highlighting the need for a complete monetization chain for creators, which includes design, production, and sales [5][6][10]. Group 1: AI Tools and Creative Process - AI creative tools have transformed the workflow for creators, allowing for efficient idea generation and implementation through natural language interfaces [5]. - Despite the lowered barriers for creative generation, the actual production and monetization remain challenging due to complexities in 3D modeling and supply chain management [6][10]. Group 2: Company Overview - "Shumei Wanshu," founded in February 2024, aims to complete the monetization chain for AI creativity, with a founding team that includes key members from Douyin's initial team [7][10]. - The company offers a community and trading platform for AI creators, along with self-developed AI design tools and a supply chain that connects design to production across various product categories [10][11]. Group 3: Product Development and Innovation - The company has launched advanced 3D modeling capabilities, such as Sparc3D, which boasts the highest resolution in the global market, and Ultra3D, which enhances generation speed significantly [12][14]. - The self-developed Hitem3D tool allows users to create industrial-grade 3D models quickly, streamlining the production process for creators [36][34]. Group 4: Community and Monetization Strategy - The "Zaohaowu" platform enables creators to design and sell personalized products, with a mechanism that rewards creators for gathering interest in their designs [20][24]. - The platform supports various AI creative tools, including text-to-image and 3D modeling, facilitating a seamless transition from design to production [29][30]. Group 5: Supply Chain Integration - The company has established its own supply chain to support high levels of customization and efficient delivery, addressing a gap in traditional content platforms that do not connect creators with production [38][39]. - By understanding the production processes of various products, the company enhances its AI tools to better meet the needs of creators [40][42]. Group 6: Market Approach and Philosophy - The team emphasizes a flexible approach to product development, allowing user behavior and market trends to guide the evolution of their offerings [45][46]. - The company initially targeted overseas markets but shifted focus to domestic users, recognizing a more mature demand for AI monetization [46][47].