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行业透视 | 上海哪类新房房价在逆势上涨
克而瑞地产研究·2025-08-23 01:32

Core Viewpoint - The article highlights that Shanghai's new housing prices have shown resilience, with a year-on-year increase of 6.1% in July 2025, contrasting with a decline in other major cities. The analysis delves into the reasons behind this price increase, focusing on regional, sectoral, and project-level insights [2][22]. Group 1: Regional Analysis - In the first seven months of 2025, the sales price of new residential properties in Shanghai's first-tier cities decreased by 1.1% year-on-year, while areas like Pudong and Baoshan saw price stability with slight increases of 22% and 2%, respectively [4][5]. - Areas such as Fengxian and Hongkou experienced significant price declines of up to 15%, while regions like Qingpu, Minhang, and Jinshan saw minor decreases of less than 5% [4][5]. - The overall market shows that most regions maintained price stability, with fluctuations generally within 5% [22]. Group 2: Sectoral Insights - Hotspot sectors such as Xuhui Longhua, Huangpu Yuyuan, and Pudong Caolu have significantly contributed to the price uplift in Shanghai, with Xuhui Longhua seeing over a 30% increase compared to 2024 [8][9]. - The Xuhui Longhua sector recorded a price increase of 34% year-on-year, while other sectors like Huangpu Yuyuan and Pudong Dazhong also showed strong performance [10]. Group 3: Project-Level Dynamics - High-end new projects and the continued sales of older luxury properties have supported the price increases in core areas. For instance, new launches in Xuhui Longhua and Pudong have maintained price increases of over 10% [12][13]. - Projects with transaction prices exceeding 100,000 yuan per square meter, such as Lujiazui Qiantan and Longsheng Huaxing New City, have also shown price increases of over 5% [13][15]. - Some peripheral projects in areas like Jinshan New Town and Pudong Lingang have managed to maintain price stability due to product advantages, attracting buyers from the first-time and upgrading markets [18][19]. Group 4: Market Outlook - The article anticipates that Shanghai's housing prices will continue to rise, albeit at a slower pace, influenced by factors such as increasing land costs and product upgrades. Core areas are expected to remain robust, while peripheral projects may find opportunities for price appreciation through product differentiation [22].